Jackson Wang

Join us at the Inaugural Snowplow Meetup @TiltHQ

We are super excited to be hosting the first Snowplow analytics meet up at Tilt HQ on Tuesday, October 6 at 6:30pm!

Aside from the great free food and booze, this will be a great opportunity for the Snowplow community to: Share how each company is uniquely using event-level data to solve real business problems. Connect prospective Snowplow users with companies who are using Snowplow on a daily basis.

Learn about upcoming features on the Snowplow roadmap, and of course, to meet the Snowplow team!

Also, we will have 3 excellent speakers talking about their experiences with Snowplow:

  • Nora Paymer from StumbleUpon will be talking about “implementing improved and consistent arbitrary event tracking company-wide”
  • Jackson Wang from Tilt will be talking about “Accelerating mobile app adoption: driving users to the mobile apps (splash page a/b testing –> install)”
  • Pete O’Leary from ChefsFeed will be talking about “Mobile Marketing Attribution with Snowplow, Redshift and Looker”

If you haven’t already, RSVP here: http://www.meetup.com/Snowplow-Analytics-San-Francisco/

We’ve recently started using Snowplow here at Tilt for our event tracking. Snowplow is an event analytics platform that enables us to record events from anywhere (apps, web, api), process/validate/model the data, and load it into our own Data Warehouse to power sophisticated analysis.

Prior to Snowplow, we were using 3rd party tools to conduct alot of our event analysis, which limited the depth of questions we could actually answer. Now we’re able to answer questions like: “What was someone’s first/last touch?”, “How do users behave cross devices?”, and “How can we use event data to make better products in realtime?”.

In addition, Snowplow also supports real-time streaming data pipelines, which allows us to eventually build data driven products. See the diagram below:

Snowplow

More to come!

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